Sealed Air has launched “unpoppable” Bubble Wrap IB protective packaging, targeting the e-commerce and supply chain sector.

Sealed Air. It uses specially designed air channels that transfer shock away from products and provide superior cushioning protection.

Features include better damage reduction through cushioning protection; more cube optimization through superior protection in compact bubble heights, allowing customers to reduce material usage; and better fulfillment velocity, minimising the number of packaging layers needed.

Ken Chrisman, president, product care at Sealed Air, said companies need solutions that can help them expedite and better protect the shipment of their products.

“Now, with Bubble Wrap IB’s self-serve protective packaging, companies around the world can create their packaging on site according to their needs, helping them to reduce freight costs, simplify order fulfillment and optimize the efficiency of their shipping facilities,” Chrisman said.

Chrisman claimed by inflating at the point of use, Bubble Wrap IB can reduce the number of trucks required to supply a customer’s operation by nearly 97%. In fact, one truck-load of uninflated Bubble Wrap IB, requiring two man hours, is the equivalent of 36 truck-loads of standard bubble cushioning and 72 man hours.