Global brands consortium NextWave Plastics has announced consumer technology company Logitech and ocean-bound plastic suppliers Prevented Ocean Plastic and #tide ocean material have joined the network.

NextWave Plastics is a consortium of multinational technology and consumer brands to collaborate and promote transparency to help decrease the volume of plastic litter by developing a global network of ocean-bound plastic supply chains.

A growing number of its member companies across a range of industries are collaborating to reach their shared goal of diverting a minimum of 25,000 metric tons of plastic, equivalent to 2.7 billion single-use plastic water bottles, from entering the ocean by the end of 2025.

Adrian Grenier, the co-founder of Lonely Whale, said: “The addition of Logitech and ocean-bound plastic suppliers Prevented Ocean Plastic and #tide ocean material adds to the strength, diversity of knowledge, experience, and potential of the NextWave consortium to create even greater impact and transformational change within and across industries.”

Logitech joins the ranks of NextWave member companies like HP and IKEA; in addition to its pledge to avoid single-use plastic packaging whenever possible, Logitech was the first consumer electronics company to make the commitment to provide detailed carbon impact labeling on product packaging across its portfolio, with its first carbon labeled products hitting shelves back in April 2021.

Prakash Arunkundrum, global head of operations and sustainability, Logitech, said: “At Logitech, we are committed to continuing to expand our efforts to eliminate single-use plastic and we are increasingly using post-consumer recycled plastic as our preferred material at scale as we design for sustainability across our portfolio.”