Adhesive tapes manufacturer Tesa has developed new flexible packaging, which it claims will help reduce food waste.

The Tesa Lift & Reseal pack can be used with a wide range of products and pack sizes, from small, high value snacks to economy budget products.

Peter Spencer, Tesa’s specialist segment manager, manufacturing said, the Lift & Reseal is designed to efficiently close packs more than 20 times, allowing consumers to reseal film-based food packs for the product’s lifetime. The tape strip remains adhesive all the way down as the packaging reduces in size.

It remains effective even if the adhesive face becomes dusty, retaining the freshness of the food items and reducing food wastage, said the company.

Spencer added: “The issue of food waste is obviously not just confined to the UK; European Parliament has established its own targets and the EU Commission has set out a resource efficiency roadmap, which foresees a 50% reduction in food waste, to be achieved by 2025. With our Tesa Lift & Reseal product being fast adopted worldwide, we are hoping that we can play a part in helping to deliver these targets.”

Waste recycling and waste management service ReFood said 7.2 million tonnes of food and drink thrown away every year and the national food industry waste costing an estimated £5bn per year, the UK has topped a poll of the highest waste of food in Europe.