Luxury Packaging MW

Luxury Packaging MW has won two awards for the redesign of Jack Daniel’s Sinatra and Johnnie Walker Blue Gift Pack.

The Luxury Packaging MW was awarded Silver at the PAC Global Leadership Awards in a brand marketing category for Jack Daniel’s Sinatra, a limited edition whisky created to celebrate Frank Sinatra’s centenary year and his special relationship with Jack Daniel’s.

Each bottle is individually numbered and presented in an elegant, leather lined, midnight blue wooden box.

The second silver award, in the same category, was received for the Johnnie Walker Blue Gift Pack.

The outer packaging consists of rigid board, lined with premium paper that has been dyed and embossed, while the windows on the front and rear allow light to illuminate the whisky inside.

The inner packaging contains an injection moulded, mirror finished fitment, which suspends the bottle.

The reflective surface causes the light passing through the whisky to be projected onto the bottle and box interior. The pack is held shut using a magnetic clip, featuring the famous Johnnie Walker ‘Striding Man’ logo, attached to the side of the pack.

These redesigns were carried out last year.