Shrinkflation hits big brands due to the falling pound, shrinking pack sizes in a bid to fight off passing price rises to consumers.

According to reports in The Grocer, Doritos, Peparami and Coc Pops have all reduced the size of packs at a time when costs are rising due to the falling pound.

The move has been dubbed ‘shrinkflation’ with a sharing bag of Doritos reduced from 200g to 180g, although the price remains £1.99. Peperami snacks have also come down from 25g to 22.5g. A large box of Coco Pops has been reduced from 800g to 720g.

However, Kellogg’s – the owner for Coco Pops – said that the reduction in sugar was responsible for the drop in pack weight.

Doritos owner PepsiCo said that fluctuating foreign exchange rates are hitting the cost of materials, while Peperami said that it has also been subject to rising commodity costs.